Briefora

Paid setup, not another template

We set up your creator program in 14 days.

The free tools write the brief. The miss is usually screening, outreach sequence, and rights. Pay a $600 kickoff, send campaign facts, and we install the system in 14 days. The remaining $600 is due when the pack is delivered. We do not film, edit, or run ads.

Email a question

Waffo checkout. Campaign facts come next. Balance is due on delivery.

How buying works

  1. 01

    Kickoff

    $600 through Waffo. Card, Apple Pay, or Google Pay. This books the 14-day slot.

  2. 02

    Send facts

    Product URL, creator volume, who writes briefs, seeding vs paid. The clock starts here.

  3. 03

    Pack + balance

    You get the files. Then $600 through Waffo. Retainer is a separate monthly charge.

Two offers

One-time · 14 days

Creator program setup

$1,200

$600 kickoff, $600 on delivery

A system you can run without hiring a creator manager.

  • Creator screening criteria (one page)
  • Custom UGC brief and collaboration brief
  • 3-touch outreach: DM, email, follow-up
  • Usage-rights clause pack with channel × days
  • Acceptance checklist
  • Written walkthrough of the pack

Monthly

Creator sourcing retainer

$2,500 / month

We find 20 matching creators, send outreach, and follow through to a yes or a clear no.

  • 20 sourced creators per month
  • Outreach sent from your terms
  • Follow-up until signed intent
  • Weekly pipeline note

Not included

Taking production turns this into an agency. These stay out of scope.

  • Filming or directing on set
  • Editing, receiving cuts, or posting
  • Paid media buying
  • Paying creators on your behalf

Deliverable density

Setup briefs match this grain. Empty brackets and slogan CTAs are the failure mode.

Filled UGC brief — TrailNest

PRODUCT
TrailNest Compact Travel Hammock — one SKU. Packed pouch must be visible on camera.

JOB
Weekend travelers who skip hammocks because they look bulky.
One outcome: they believe it fits in a tote and goes up in under a minute.

LENGTH / FORMAT
15–35s · 9:16 · 1080x1920 · no watermark · captions in the safe zone
First 3 seconds: packed pouch coming out of a small bag, not a landscape beauty shot.

SHOT LIST
1. 0–3s  Pouch coming out of a weekend tote
2. 3–8s  Unpack and clip to two points (safe install, no damaged trees)
3. 8–18s Setup in under one minute, real-time or honest jump cuts
4. 18–25s Sit or lie, then pack-size comparison on the ground
5. 25–35s Hold pouch to camera + CTA

SAY (pick from these; own words OK)
- "This is the whole hammock. It sits in the side pocket."
- "I had it up in about a minute."
- "If you only have a tote, this is the point."

DO NOT SAY
- Safe for any tree / any weight / never fails
- Better than a named competitor
- Medical rest, recovery, or therapy claims
- Guaranteed comfort or durability for years

CTA (pick one, say it)
- "Link is in my shop if you want the same pouch."
- "Search TrailNest hammock — the compact one."

DELIVERABLES
- 1 edited video (15–35s)
- 3 hook openings for the same body: pouch, tote, "one minute"
- 6 raw clips, no music baked in if possible
- Caption suggestion
- 1 round of edits within 3 business days of feedback; extra rounds billed

RIGHTS
- Organic repost on brand TikTok + IG: 6 months, credit where the format allows
- Paid: TikTok + Meta, 30 days, cutdowns allowed, no new voiceover without approval
- Spark Ads: same 30 days, TikTok only, written yes before boosting
- After 30 days paid stops unless renewed; organic can stay until the 6-month end

MONEY / SAMPLE
- This example: product seeding, brand pays shipping, posting optional
- If paid: state rate for 1 video + 30-day paid usage before filming

FAQ

Who is this for?

DTC and TikTok Shop teams of one to ten people who already sell a physical product and are briefing creators themselves. Agencies can buy the one-time setup. The retainer is for brands, not for agencies reselling our labor.

How does buying work?

Pay the $600 kickoff on this page through Waffo. Then send product URL, creator volume, brief owner, and seeding vs paid. The remaining $600 is due when the pack is delivered. The case-study rate is the kickoff only — email first for that.

Can the first setup be discounted?

Yes. A citable case study is the $600 kickoff only, no balance. Email first. Standard setup is $600 then $600.

Do I need more website traffic first?

No. Setup starts after the kickoff and four campaign facts. Visitor count is not the gate.

What language is the work in?

English. Briefs, outreach, and the written walkthrough are in English. Product facts can start in another language; we write the creator-facing pack in English.