PRODUCT [SKU name] — one SKU. What must be visible on camera: [pouch / label / colorway] JOB [who skips this product today] One outcome: [what they should believe after 30 seconds] LENGTH / FORMAT 15–35s · 9:16 · 1080x1920 · no watermark · captions in the safe zone First 3 seconds: [the exact opening shot, not a vibe] SHOT LIST 1. 0–3s [opening shot] 2. 3–8s [unpack or setup] 3. 8–18s [product in use] 4. 18–25s [proof beat] 5. 25–35s [hold product + CTA] SAY - [line 1] - [line 2] - [line 3] DO NOT SAY - [banned claim 1] - [banned claim 2] - [banned claim 3] CTA (speakable) - [shop / search / code] DELIVERABLES - 1 edited video - 3 hook openings (same body, three first-3s options) - raw clips: [yes/no] - 1 edit round within 3 business days RIGHTS - Organic: [channels], [window] - Paid: [channels], [days], cutdowns [yes/no] - Spark Ads: [yes/no], written approval before boost MONEY / SAMPLE - Shipping: [brand / creator] - Posting required: [yes / optional] - Paid rate: [state before filming, or "seeding only"]
UGC brief generator
Generate a creator-ready UGC brief
This UGC brief generator turns campaign notes into a creator-ready draft: objective, audience, selling points, must-show shots, forbidden claims, deliverables, usage rights, CTA, and submission notes. Copy a structure first, or fill the fields and generate your own.
UGC Brief
Answer 4 questions to generate a base brief
Start with the essentials. You can enrich usage, shots, rights, and submission details after the first draft.
Step 1 of 40/4
Examples
Copy-ready brief structure
Blank fields only. For a filled, sendable example use the UGC brief template when you want the full send-ready document.
How to brief UGC creators
State the goal, who the video is for, what must appear on camera, what the creator must not claim, and how the files will be used. Keep talking points short. The longer how-to lives on the ecommerce UGC brief template.
Next step after this brief
What this tool helps you create
A full UGC brief that can be sent to a creator before filming.
A structured content direction document for short-form product videos.
Clear talking points, shot expectations, deliverables, CTA, and usage notes.
A shared review checklist for brand, agency, and creator alignment.
What to include
The campaign objective and the exact customer problem the content should speak to.
Product overview, key selling point, and proof moments that can be shown visually.
Creator profile, tone expectations, video specs, and the do/don't list.
Deliverables, usage rights, submission deadline, review checklist, and CTA.
Common mistakes
Writing a UGC brief that is too vague for a creator to film from.
Including claims that the creator cannot prove or should not legally make.
Forgetting raw footage requirements, hook variations, or file delivery details.
Over-scripting the video instead of giving the creator clear direction and freedom.
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FAQ
How do you brief UGC creators?
Give the filming goal, audience, must-show shots, forbidden claims, deliverables, usage rights, and a simple CTA. Keep talking points short so the creator can speak naturally. Use the UGC brief template page if you want the full copy-and-send structure first.
What should a UGC brief include?
A UGC brief should include campaign objective, product overview, target audience, creator profile, key talking points, video requirements, do and don't rules, deliverables, usage rights, review checklist, CTA, and submission notes.
How long should a UGC brief be?
A practical UGC brief should be long enough to remove confusion but short enough for a creator to use while filming. One to three pages is common when deliverables and usage rights are clearly defined.
Should a UGC brief include a full script?
Usually no. Include hooks and talking points, not a line-by-line script, unless the campaign requires exact claims. Creators perform better when the brief gives direction and lets them speak naturally.
What usage rights should a UGC brief specify?
Specify organic versus paid use, platforms, duration, edit permission, and whether the creator must approve ads. Confirm the same terms in the collaboration brief or contract before filming.
Output is a working draft. Have brand legal and platform policy owners review claims, disclosures, usage rights, and commercial terms before sending or running ads. This is not legal or media-buying advice.