TikTok Shop affiliate invite message template
Use these TikTok Shop affiliate invite message templates when you want creators to review your product, understand the commission offer, and decide whether your shop is a credible fit for their audience.
Template page
Copy the template that matches your TikTok Shop creator outreach situation, then adapt the placeholders before sending.
Hi [creator name], I found your [creator niche] videos and thought your audience could be a fit for [product name]. We sell on TikTok Shop and are inviting creators to join our affiliate campaign with [commission rate] plus [sample offer]. If you are open to reviewing the listing, I can send the product link and sample details.
Subject: TikTok Shop affiliate invite from [brand name] Hi [creator name], I am reaching out from [brand name]. Your [creator niche] content feels aligned with [product name], especially because your audience seems interested in [customer problem or use case]. We are inviting creators to join a TikTok Shop affiliate campaign with [commission rate] and [sample offer]. If the product feels relevant after you review it, we would love to see your natural take on how it fits into your content. I can send the TikTok Shop listing, sample details, and campaign notes if you are interested. Best, [your name]
Hi [creator name], we are building our TikTok Shop creator program for [product category] and looking for creators who already make helpful, product-led content. Our shop offers [sample offer], [commission rate], and clear campaign notes before you commit. Would you be open to reviewing [product name] for a possible affiliate collaboration?
Hi [creator name], we are offering [commission rate] for selected TikTok Shop creators promoting [product name]. Your [creator niche] content looks like a strong match, and we can provide [sample offer] so you can test the product first. If you are interested, I can send the listing and affiliate details.
Use this template when your main goal is to invite a creator into a TikTok Shop affiliate campaign.
Use it when you need to explain commission, product sample, creator fit, and next step in one message.
Use it before sending a full collaboration brief or asking for paid UGC rates.
Brand name, product name, product category, commission rate, and sample offer.
A specific reason the creator is a fit for the product or audience.
A simple next step such as reviewing the TikTok Shop listing or accepting a sample.
Clear language that does not promise sales, GMV, ranking, or guaranteed results.
Opening with a generic compliment that could apply to any creator.
Leaving out commission or sample details, which makes the invite feel vague.
Asking for content before the creator has reviewed the product or campaign terms.
Using aggressive sales language instead of a clear affiliate collaboration offer.
It should include the product, creator fit, commission rate, sample offer, shop context, and a simple next step. The creator should understand why the product is relevant before they reply.
Yes, if the commission is part of the offer. Clear commission language helps creators understand the opportunity and reduces back-and-forth.
Yes, a listing link can help the creator evaluate the product. Keep the message short and add the link after explaining why the product fits their audience.
No. Avoid promises about sales, GMV, ranking, or guaranteed earnings. Focus on the product, commission, sample, and campaign expectations.
Output is a working draft. Have brand legal and platform policy owners review claims, disclosures, usage rights, and commercial terms before sending or running ads. This is not legal or media-buying advice.
